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Our Work

Our vision is to keep at least half of Canada’s public land and water wild — forever. We focus on protecting large tracts of land, oceans and freshwater so that the species within them can survive and thrive.


New Brunswick is rich in biodiversity, and it is up to us to ensure that these species have a chance to continue.


While Canada boasts one of the largest ocean territories in the world, only 1.3 percent of it is protected through meaningful long-term conservation measures. Being surrounded by water on 3 sides makes protecting our ocean an important focus for New Brunswick.


Almost 82 percent of our province is forested. However, because of human activity, the character of the forest has changed over the years, making conservation a priority.

Climate Change

Climate change is a reality and the world around us is going to change. We have reached the tipping point, and even if we were to make drastic changes worldwide in our daily lives, there will be change.


Parks and protected areas are key to conserving New Brunswick’s natural legacy. They come in a variety of sizes and offer varying degrees of protection, and each one is as important as the next. At present, 4.5 percent of New Brunswick’s landbase is protected under these designations.

Education and Kids

When we connect with and learn about the nature around us, and discover its many benefits, it’s easy to see why we need to protect it for ourselves and generations to come.